GCH RETAIL (MALAYSIA) SDN BHD GOES THE EXTRA MILE TO PROVIDE INSURANCE BENEFITS TO ITS LOYAL CUSTOMERS


Today, GCH Retail (Malaysia) Sdn Bhd (GCH) which operates Giant, Cold Storage, Mercato and Jasons Food Hall, Shieldcard Holdings Sdn Bhd (Shieldcard) and AIG Insurance Malaysia Berhad (AIG) announced a strategic partnership to extend a customised Personal Accident (PA) benefit exclusively for loyal GCH customers.

In an effort to continuously look for ways to improve the experience of their customers, today GCH is extending its partnership with Shieldcard (the owner and operator of the “AXXESS” programme) that gives customers valuable, simple protection when shopping at any GCH retail outlets.

 “The GCH customer base comprises mainly of family members, hence the protection of loved ones is important. We want to support our customers and their families and ensure they are adequately protected for unseen circumstances” said Pierre-Olivier Deplanck, CEO of GCH Retail (Malaysia) Sdn Bhd. 

“Working closely with Shieldcard, we have enhanced the AXXESS programme exclusively for GCH customers, to offer up to RM 40,000 in protection benefits. Our goal is to make a meaningful difference in improving the lives of our customers” states Deplanck.

Deplanck further added that the protection benefits are worldwide and provide 24/7 protection for Hospitalization with Daily Income of RM50 per day, for up to 30 days per insured incident. RM20,000 will be given to the next of kin in the event of an unfortunate incident, in addition to monthly grocery vouchers worth RM18,000 in total.

In making sure that this added benefit reaches out to as many customers as possible, anyone who spends a minimum of RM30 from 16 April to 15 May, will get a FREE AXXESS card and be immediately eligible for the Personal Accident Benefit until 31 May 2018. Customers are encouraged to register their AXXESS card during the above campaign period, to enjoy the said complimentary PA for the first month. Subsequent to the FREE period, members would need to spend a minimum of RM200 per month at any GCH outlets to maintain the same PA benefit.

“AXXESSpoints can be earned at participating merchants nationwide, to redeem private medical benefits and help reduce or pay in full, members’ annual motor insurance premiums,” said Tunku Naquiyuddin Ibni Tuanku Ja’afar, Executive Chairman of Shieldcard. The programme is structured in a way where members can earn AXXESSpoints through many different touchpoints, leveraging on their daily spending needs, he added.

To date, AXXESS has partnered with key merchants across diverse consumer retail channels, including petroleum, hypermarkets, retail, entertainment, food & beverage, themed attraction, health & wellness and many more. In the coming months, AXXESS will be adding approximately 50 more merchants so that its members can speed up the AXXESSpoints earning to reach the required minimum threshold to be eligible for the private medical benefit.

The customized Personal Accident Benefit (PA) is underwritten by AIG, a leading general insurer in Malaysia. The AXXESS’ business model provides joint growth opportunities for their partners as well as the insurance industry, to the benefit of public in general.

For more information, log on to www.axxess.com.my.

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