WATSONS X #OOTDIVA BY EL COLLECTION


Elfira Loy, one of Malaysia’s top actress, model and social influencer partners with Watsons Malaysia to launch her exclusive “EL Collection” of beauty accessories only available at Watsons Malaysia. Ranging from exclusively designed shawls, scarfs, clutch, makeup pouches and makeup brushes, this one-off collection in-collaboration with Watsons Malaysia projected Elfira’s inspiration in giving the confidence boost to women to “look good, feel great” while leading a healthy lifestyle.

“Watsons as a brand has always advocated the emphasis of the inner beauty complementing the outer beauty, with its “Look good, feel great” motto. Elfira Loy is a leading role model among young impressionable Muslim women who aspires to be empowered, confident and successful just like Elfira. So when it came to the collaboration between Watsons and Elfira, we wanted to create a collection which would inspire these women to be confident and strong. Hence, we worked around the main theme of “Sinar Dirimu” in her custom design collection of beauty accessories whichwould hopefully remind our customers to “shine” by displaying their inner confidence in any situation. We believe that the Watsons brand partnership with Elfira will not only create a platform to empower young women to stay bold and beautiful”, said Caryn Loh, General Manager and Country Head of Watsons Malaysia.

According to Elfira Loy, the aim of the collection is to let the woman shine in her glory of being beautiful and empowered. Elfira chose Watsons as a partner, as not only is she a loyal Watsons shopper and Watsons Elite member, but Watsons is her preferred choice when it comes to a complete health and beauty shopping experience.

“The “Sinar Dirimu” EL collection by Elfira Loy which is only available to Watsons members, demonstrates Watsons in keeping our promise to bringing a “world” of privileges to our valued Watsons shoppers. Some of the benefits that members can look forward to are a line-up of exciting members only deals and by invitation only events.”, said Danny Hoh, Customer Director of Watsons Malaysia.


To redeem the #OOTDiva by EL Collection, you must be a Watsons member and spend a minimum of RM20 in a single receipt to collect a sticker and receive additional bonus stickers when purchasing items from any participating products with purchases above RM20. Applicable for purchases at any Watsons store nationwide and at Watsons online store, during the period of 24 April to 25 June 2018 (in West Malaysia) and 2 May to 2 July 2018 (in East Malaysia). There are a total of eight beauty accessories that Watsons members can redeem and purchase from the #OOTDiva by EL Collection.

1. Seri (Gold set of 5 make-up brushes) - 2 stickers + RM19.90

2. Nila (Purple set of 5 make-up brushes) - 2 stickers + RM19.90

3. Suasa (Make-up pouch) - 4 stickers + RM29.90

4. Melia (Clutch) - 4 stickers + RM29.90

5. Moon (Make-up pouch)- 4 stickers + RM39.90

6. Mekar (Make-up pouch) - 4 stickers + RM39.90

7. Tiara (Long shawl) - 6 stickers + RM59.90

8. Mini Tiara (Scarf) - 6 stickers + RM59.90

More details can be obtained at www.watsons.com.my/ootdiva or watch the official video at : https://goo.gl/zL5xLS

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